Well: Getting the Right Dose of Exercise

Phys Ed

Gretchen Reynolds on the science of fitness.

A common concern about exercise is that if you don’t do it almost every day, you won’t achieve much health benefit. But a commendable new study suggests otherwise, showing that a fairly leisurely approach to scheduling workouts may actually be more beneficial than working out almost daily.

For the new study, published this month in Exercise & Science in Sports & Medicine, researchers at the University of Alabama at Birmingham gathered 72 older, sedentary women and randomly assigned them to one of three exercise groups.

One group began lifting weights once a week and performing an endurance-style workout, like jogging or bike riding, on another day.

Another group lifted weights twice a week and jogged or rode an exercise bike twice a week.

The final group, as you may have guessed, completed three weight-lifting and three endurance sessions, or six weekly workouts.

The exercise, which was supervised by researchers, was easy at first and meant to elicit changes in both muscles and endurance. Over the course of four months, the intensity and duration gradually increased, until the women were jogging moderately for 40 minutes and lifting weights for about the same amount of time.

The researchers were hoping to find out which number of weekly workouts would be, Goldilocks-like, just right for increasing the women’s fitness and overall weekly energy expenditure.

Some previous studies had suggested that working out only once or twice a week produced few gains in fitness, while exercising vigorously almost every day sometimes led people to become less physically active, over all, than those formally exercising less. Researchers theorized that the more grueling workout schedule caused the central nervous system to respond as if people were overdoing things, sending out physiological signals that, in an unconscious internal reaction, prompted them to feel tired or lethargic and stop moving so much.

To determine if either of these possibilities held true among their volunteers, the researchers in the current study tracked the women’s blood levels of cytokines, a substance related to stress that is thought to be one of the signals the nervous system uses to determine if someone is overdoing things physically. They also measured the women’s changing aerobic capacities, muscle strength, body fat, moods and, using sophisticated calorimetry techniques, energy expenditure over the course of each week.

By the end of the four-month experiment, all of the women had gained endurance and strength and shed body fat, although weight loss was not the point of the study. The scientists had not asked the women to change their eating habits.

There were, remarkably, almost no differences in fitness gains among the groups. The women working out twice a week had become as powerful and aerobically fit as those who had worked out six times a week. There were no discernible differences in cytokine levels among the groups, either.

However, the women exercising four times per week were now expending far more energy, over all, than the women in either of the other two groups. They were burning about 225 additional calories each day, beyond what they expended while exercising, compared to their calorie burning at the start of the experiment.

The twice-a-week exercisers also were using more energy each day than they had been at first, burning almost 100 calories more daily, in addition to the calories used during workouts.

But the women who had been assigned to exercise six times per week were now expending considerably less daily energy than they had been at the experiment’s start, the equivalent of almost 200 fewer calories each day, even though they were exercising so assiduously.

“We think that the women in the twice-a-week and four-times-a-week groups felt more energized and physically capable” after several months of training than they had at the start of the study, says Gary Hunter, a U.A.B. professor who led the experiment. Based on conversations with the women, he says he thinks they began opting for stairs over escalators and walking for pleasure.

The women working out six times a week, though, reacted very differently. “They complained to us that working out six times a week took too much time,” Dr. Hunter says. They did not report feeling fatigued or physically droopy. Their bodies were not producing excessive levels of cytokines, sending invisible messages to the body to slow down.

Rather, they felt pressed for time and reacted, it seems, by making choices like driving instead of walking and impatiently avoiding the stairs.

Despite the cautionary note, those who insist on working out six times per week need not feel discouraged. As long as you consciously monitor your activity level, the findings suggest, you won’t necessarily and unconsciously wind up moving less over all.

But the more fundamental finding of this study, Dr. Hunter says, is that “less may be more,” a message that most likely resonates with far more of us. The women exercising four times a week “had the greatest overall increase in energy expenditure,” he says. But those working out only twice a week “weren’t far behind.”

Read More..

Media Decoder Blog: Comcast Buys Rest of NBC in Early Sale

8:53 p.m. | Updated Comcast gave NBCUniversal a $16.7 billion vote of confidence on Tuesday, agreeing to pay that sum to acquire General Electric’s remaining 49 percent stake in the entertainment company. The deal accelerated a sales process that was expected to take several more years.

Brian Roberts, chief executive of Comcast, said the acquisition, which will be completed by the end of March, underscored a commitment to NBCUniversal and its highly profitable cable channels, expanding theme parks and the resurgent NBC broadcast network.

“We always thought it was a strong possibility that we’d some day own 100 percent,” Mr. Roberts said in a telephone interview.

He added that the rapidly changing television business and the growing necessity of owning content as well as the delivery systems sped up the decision. “It’s been a very smooth couple of years, and the content continues to get more valuable with new revenue streams,” he said.

Comcast also said that NBCUniversal would buy the NBC studios and offices at 30 Rockefeller Center, as well as the CNBC headquarters in Englewood Cliffs, N.J. Those transactions will cost about $1.4 billion.

Mr. Roberts called the 30 Rockefeller Center offices “iconic” and said it would have been “expensive to replicate” studios elsewhere for the “Today” show, “Saturday Night Live,” “Late Night With Jimmy Fallon” and other programs produced there. “We’re proud to be associated with it,” Mr. Roberts said of the building.

With the office space comes naming rights for the building, according to a General Electric spokeswoman. So it is possible that one of New York’s most famous landmarks, with its giant red G.E. sign, could soon be displaying a Comcast sign instead.

When asked about a possible logo swap on the building, owned by Tishman Speyer, Mr. Roberts told CNBC, that is “not something we’re focused on talking about today.” Nevertheless, the sale was visible in a prominent way Tuesday night: the G.E. letters, which have adorned the top of 30 Rock for several decades, were not illuminated for an hour after sunset. But the lights flickered back on later in the evening.

Comcast, with a conservative, low-profile culture, had clashed with the G.E. approach, according to employees and executives in television. Comcast moved NBCUniversal’s executive offices from the 52nd floor to the 51st floor — less opulent space that features smaller executive offices and a cozy communal coffee room instead of General Electric’s lavish executive dining room.

Comcast took control of NBCUniversal in early 2011 by acquiring 51 percent of the media company from General Electric. The structure of the deal gave Comcast the option of buying out G.E. in a three-and-a-half to seven-year time frame. In part because of the clash in corporate cultures, television executives said, both sides were eager to accelerate the sale.

Price was also a factor. Mr. Roberts said he believed the stake would have cost more had Comcast waited. Also, he pointed to the company’s strong fourth-quarter earnings to be released late Tuesday afternoon, which put it in a strong position to complete the sale.

Comcast reported a near record-breaking year with $20 billion in operating cash flow in the fiscal year 2012. In the three months that ended Dec. 31, Comcast’s cash flow increased 7.3 percent to $5.3 billion. Revenue at NBCUniversal grew 4.8 percent to $6 billion.

“We’ve had two years to make the transition and to make the investments that we believe will continue to take off,” Mr. Roberts said.

The transactions with General Electric will be largely financed with $11.4 billion of cash on hand, $4 billion of subsidiary senior unsecured notes to be issued to G.E. and a $2 billion in borrowings.

Even with the investment in NBCUniversal, Comcast said it would increase its dividend by 20 percent to 78 cents a share and buy back $2 billion in stock in 2013.

When it acquired the 51 percent stake two years ago, Comcast committed to paying about $6.5 billion in cash and contributed all of its cable channels, including E! and some regional sports networks, to the newly established NBCUniversal joint venture. Those channels were valued at $7.25 billion.

The transaction made Comcast, the single biggest cable provider in the United States, one of the biggest owners of cable channels, too. NBCUniversal operates the NBC broadcast network, 10 local NBC stations, USA, Bravo, Syfy, E!, MSNBC, CNBC, the NBC Sports Network, Telemundo, Universal Pictures, Universal Studios, and a long list of other media brands.

Mr. Roberts and Michael J. Angelakis, vice chairman and chief financial officer for the Comcast Corporation, led the negotiations that began last year with Jeffrey R. Immelt, chief executive of General Electric, and Keith Sharon, the company’s chief financial officer. JPMorgan Chase, Goldman Sachs, Centerview Partners and CBRE provided financial and strategic advice.

The sale ends a long relationship between General Electric and NBC that goes back before the founding days of television. In 1926, the Radio Corporation of America created the NBC network. General Electric owned R.C.A. until 1930. It regained control of R.C.A., including NBC, in 1986, in a deal worth $6.4 billion at the time.

In a slide show on the company’s “GE Reports” Web site titled “It’s a Wrap: GE, NBC Part Ways, Together They’ve Changed History,” G.E. said the deal with Comcast “caps a historic, centurylong journey for the two companies that gave birth to modern home entertainment.”

Mr. Immelt has said that NBCUniversal did not mesh with G.E.’s core industrial businesses. That became even more apparent when the company became a minority stakeholder with no control over how the business was run, according to a person briefed on G.E.’s thinking who could not discuss private conversations publicly.

“By adding significant new capital to our balanced capital allocation plan, we can accelerate our share buyback plans while investing in growth in our core businesses,” Mr. Immelt said in a statement. He added: “For nearly 30 years, NBC — and later NBCUniversal — has been a great business for G.E. and our investors.”

Read More..

North Korea Is Suspected of Conducting 3rd Nuclear Test

Lee Jin-Man/Associated Press

A South Korean watched news reporting about a possible nuclear test conducted by North Korea on a TV screen in Seoul on Tuesday.

WASHINGTON — North Korea confirmed on Tuesday that it had conducted its third, long-threatened nuclear test, according to the official KCNA news service, posing a new challenge for the Obama administration in its effort to keep the country from becoming a full-fledged nuclear power.

The KCNA said it used a “miniaturized and lighter nuclear device with greater explosive force than previously” and that the test “did not pose any negative impact on the surrounding ecological environment.”

Many nations initially detected the test as seismic activity centered near the same location where the North conducted tests in 2006 and 2009. The United States Geological Survey said it was only a kilometer underground, an indication consistent with a nuclear blast. And in Vienna, the organization that monitors the Comprehensive Nuclear Test Ban Treaty said that tremor had “clear explosionlike characteristics.”

Preliminary estimates suggested a test far larger than the previous two conducted by the North, though probably less powerful than the first bomb the United States dropped on Japan, in Hiroshima, in 1945.

If confirmed, the test would be the first under the country’s new leader, Kim Jong-un, and an open act of defiance to the Chinese, who urged the young leader not to risk open confrontation by setting off the weapon. In the past few days a Chinese newspaper that is often reflective of the government’s thinking said the North must “pay a heavy price” if it proceeded with the test. But it was unclear how China would act at the United Nations Security Council, which was heading into emergency session as news of the suspected blast played out.

The Obama administration has already threatened to take additional action to penalize the North if it conducts a test, through the United Nations. But the fact is that there are few sanctions left to apply against the most unpredictable country in Asia. The only penalty that would truly hurt the North would be a cutoff of oil and other aid from China. And until now, despite issuing warnings, the Chinese have feared instability and chaos in the North more than its growing nuclear and missile capability, and the Chinese leadership has refused to participate in sanctions.

Mr. Kim, believed to be about 29, appears to be betting that even a third test would not change the Chinese calculus.

The apparent test set off a scramble among Washington’s Asian allies to assess what the North Koreans had done.

The United States sent aloft aircraft equipped with delicate sensors that may, depending on the winds, be able to determine whether it was a plutonium or uranium weapon. The Japanese defense minister, Itsunori Onodera, said Japan had ordered the dispatch of an Air Self-Defense Force jet to monitor for radioactivity in Japanese airspace.

Japan’s new prime minister, Shinzo Abe, told Parliament that “based on precedents, Japan believes that this quake was triggered by a North Korean nuclear test,” and said the country was considering “its own actions, including sanctions, to resolve this and other issues.”

But the threat may be largely empty, because trade is limited and the United States and its allies have refrained from a naval blockade of North Korea or other steps that could revive open conflict, which has been avoided on the Korean Peninsula since an armistice was declared 60 years ago.

It may take days or weeks to determine if the test, if that is what it proves to be, was successful. American officials will also be looking for signs of whether the North, for the first time, conducted a test of a uranium weapon, based on a uranium enrichment capability it has been pursuing for a decade. The past two tests used plutonium, reprocessed from one of the country’s now-defunct nuclear reactors. While the country has only enough plutonium for a half-dozen or so bombs, it can produce enriched uranium well into the future.

David E. Sanger reported from Washington, and Choe Sang-hun reported from Seoul, South Korea. Jane Perlez contributed reporting from Beijing and Hiroko Tabuchi from Tokyo.

Read More..

Mullens, Bobcats end Celtics' win streak 94-91

CHARLOTTE, N.C. (AP) — All in all, Monday proved to be a painful night for the Boston Celtics.

Not only did the Celtics have their seven-game losing streak snapped at the hands of the NBA's worst team, but they might have suffered yet another costly injury in their 94-91 loss to the Charlotte Bobcats.

Backup guard Leandro Barbosa, who has seen increased playing time since the season-ending injury to Rajon Rondo, injured his left knee late in the third quarter and had to be carried to the locker room by a trainer and teammate.

Coach Doc Rivers said Barbosa will have an MRI on Tuesday.

"It doesn't look great but we'll see," Rivers said.

In the seven games since Rondo's injury Barbosa had averaged nine points while playing an average of 22.5 minutes. The Celtics had won all seven games.

All of that came crashing down Monday night.

This night belonged to Charlotte's unheralded big man, Byron Mullens.

The four-year NBA veteran turned in a career game with 25 points and 18 rebounds as the Bobcats snapped a seven-game losing streak.

The 7-foot Mullens hit 10 of 16 shots from the field, including 4 of 5 from 3-point range. Ramon Sessions had 19 points for the Bobcats, including the go-ahead jumper from 18 feet with 25.7 seconds left. Kemba Walker had 18 points, six assists and six rebounds, and Gerald Henderson chipped in with 16 points.

Mullens was playing his fifth game after missing 19 with an ankle injury.

"It's big time," Walker said of Mullens' effort. "We need that from him. We need that from Byron and he can do it. We know he can do it every night. He is very capable. When he has big games like that, you know, I think that gives us a much better chance."

Mullens said he was more pleased with his rebounding than his scoring "because that is not what I'm known for.

"I just have to show the league and this organization that I can rebound," he said.

Kevin Garnett had 16 points and 13 rebounds for the Celtics, but missed a key 18-footer that would have given Boston the lead late in the game. Paul Pierce and Avery Bradley had chances to send the game into overtime in the final seconds, but missed open 3-pointers.

Jeff Green had 18 points for the Celtics and Pierce finished with 13 points, eight assists and eight rebounds.

"We had a win streak going and we had momentum going," Celtics guard Courtney Lee said. "We wanted finish out the rest of these games going into the (All-Star) break. So it's definitely a letdown. This one hurts more because we had the lead with one minute to go."

It was a back-and-forth game throughout.

After Henderson gave the Bobcats an 85-84 lead with 3:58 remaining, Jason Terry made a 3 from the wing and Garnett followed with a turnaround jumper in the lane to push the Boston lead to four.

It appeared as though the Bobcats were on their way to another fourth quarter collapse.

But trailing by four, Henderson hit a 3-point with 1:01 left. After Bradley missed an open jumper, Sessions came free off a screen and knocked down an 18-footer to give the Bobcats the lead with 25.7 seconds remaining.

The Celtics called timeout but Garnett missed from the left wing. Mullens grabbed his 18th rebound and the Walker made a pair of key free throws to give the Bobcats a three-point lead with 14.8 seconds left.

Boston set up an inbounds play and Pierce got an open look but missed. He grabbed his own rebound and dished out to the wing for Bradley, but he missed a 3 as time expired.

Boston's loss came after a triple overtime win against Denver on Thursday night, but the Celtics refused to use fatigue as an excuse.

"We put that one behind us," Green said.

As he'd planned to do before the game, Rivers went deep into his bench in the first half with 10 players seeing at least 10 minutes of action.

The Bobcats battled back in the third quarter behind 12 points from Mullens to take a 75-72 lead into the fourth. Mullens, who scored Charlotte's first 10 points of the game, did most of his damage from outside, knocking down 3-pointers and turnaround jumpers, showing great touch for a big man.

"Byron was as good as you can get in the NBA statistically in many ways," Bobcats coach Mike Dunlap said. "He's still young. He's growing. ... He's a different player because he was able to take a res. He's got live legs and he's able to see the game."

NOTES: Pierce scored in double figures for the 50th game this season. ... Bobcats center Bismack Biyombo was a force inside on the defensive end blocking four shots and grabbing seven defensive rebounds.

Read More..

Bloomberg Lauds Companies for Cutting Salt Content

Mayor Michael R. Bloomberg, in the midst of a long-running campaign to change the eating habits of New Yorkers and consumers across the country, declared a victory against salt on Monday, as 21 companies, from Kraft and Goya to FreshDirect, said they had met the first stage in reductions in salt content in foods.

After focusing on reducing trans fats and smoking, Mr. Bloomberg turned his attention to salt in 2010, announcing that about 30 companies had signed up to reduce salt in foods by 25 percent within five years, as a way of lowering consumers’ blood pressure and saving lives lost to heart attack and stroke.

“These companies have a huge presence on our shelves and in our diets,” Mr. Bloomberg said at a news conference at City Hall as he announced the results, surrounded by a half-dozen executives of food companies.

The first stage focused on the low-hanging fruit — salsa, dips, bacon, ketchup, barbecue sauce, cold cuts, processed cheese, salad dressing, canned beans and pizza — foods whose salt content is so high that reducing it up to a point probably would not be noticed by many consumers.

Mr. Bloomberg called them “some of America’s most beloved and iconic foods,” suggesting that the cuts might have a disproportionately salutary effect. But Dr. Thomas A. Farley, the city’s health commissioner, said he did not know how much salt the results so far had removed from the average person’s diet.

One side effect of the salt reduction drive is that food companies are looking for salt substitutes to make food taste better.

The main way to do that is to add potassium chloride instead of sodium chloride, said Russ Moroz, vice president for research at Kraft Foods. But because potassium tends to have a bitter, mineral taste, other ingredients have to be added. He said these were proprietary secrets, and he declined to name them.

Potassium is good, Dr. Farley said, because it lowers blood pressure and most people do not get enough of it. It is removed from fruits and vegetable during processing, he said. Mr. Bloomberg said he thought fears of additives were overdone.

But a salt industry scientist said Monday that too much potassium could be bad for the kidneys, and that the “cocktail of chemical constituents” added to balance the bitterness and enhance the salty taste could present unknown risks, as those ingredients were undisclosed.

“They do it with one eye on the lab and the other eye on the label,” said Morton Satin, vice president for science and research at the Salt Institute, a trade association. “They make sure it’s below the level that the F.D.A. requires for it to be on the label.”

Mr. Satin said that the link between high blood pressure and salt was just “a theory,” and that reducing salt too much could have harmful effects, like iodine deficiency in children, a cause of mental retardation, and diabetes.

Some companies said reducing salt proved to be a popular marketing tool. Goya reported that it had reduced salt in its regular canned beans by 5 or 6 percent, without any drop in sales. “We tasted them, and you really wouldn’t notice the difference,” Joseph Perez, senior vice president of Goya Foods, said Monday.

Mr. Bloomberg said it might surprise many people to know that bread and rolls were the “biggest contributor” to salt in the diet. Eating a muffin, he said, could be worse than eating a small bag of Lays potato chips.

Bread makers are hard to spot on the list of companies that have pledged to reduce salt, perhaps, Mr. Satin said, because it is more difficult to make bread without salt. However, some companies, like Au Bon Pain, have reduced salt in some baked goods.

On an irreverent note, Mr. Bloomberg said that he loved Subway sandwiches and would eat his favorite, the Italian B.M.T. — it includes salami, pepperoni and ham — regardless of the salt content, but that he was glad that it now contained 27 percent less.

Read More..

On the Road: Squeezing Frequent Fliers Is a Likely Merger Outcome

Given the likelihood of a merger of American Airlines and US Airways, the question that frequent fliers always ask is timely again, in light of previous mergers in recent years between Delta Air Lines and Northwest Airlines, United and Continental Airlines, and Southwest Airlines and AirTran Airways.

First, some good news from Brian Kelly, the proprietor of ThePointsGuy.com, a Web site popular with frequent fliers concerned about mileage award benefits. After a merger, “all of your US Air lifetime miles and all of your American Airlines lifetime miles will combine,” he said. “So that’s a benefit. If you’ve got a small amount of US Air miles and a decent amount of American miles, all of a sudden you’re going to have this one new combined balance.”

Indications are that the far larger and more popular American Airlines AAdvantage mileage program will prevail in a combined airline. So elite-status qualifying miles on US Airways will also shift into AAdvantage, which is another potential advantage, he said. Since US Air has four ranks of elite status and American has only three, it’s also likely that US Air members will find an easier path to bonuses and standard upgrades when their elite-status mileage moves to AAdvantage.

“AAdvantage was the first frequent-flier program, and they have a great team running it,” Mr. Kelly said. “I really hope they won’t dismantle that and try to go with the US Air Dividend Miles program, because that program is not nearly as good.”

Of course, airline mergers are aimed at reducing costs and improving efficiency — not customer convenience. One result of the mergers has been a reduction in airline service, especially in midsize and smaller markets. That means fewer seats available for mileage award tickets and more elite-status customers competing for fewer upgrades.

Today, American and the much smaller US Airways have a combined 6,500 daily flights. But experience from past mergers, as well as the current trends in reducing airline capacity, suggest that a combined airline will have fewer daily flights.

On the other hand, there are not a large number of markets in which American and US Air directly compete for originating passengers (rather than connecting ones). And let’s not overlook international routes, which is where the major airlines have been concentrating in recent years.

While airlines are now significantly cutting capacity on trans-Atlantic routes, demand for flights to Asia is growing, along with demand for Latin America. It is generally assumed that a combined airline, still flying under the American name, would maintain American’s current membership in the Oneworld global alliance. Members of the US Airways frequent-flier program would then have new access to award tickets and elite benefits on the vast route network of American and its 11 Oneworld partners, including British Airways, Cathay Pacific and Qantas.

But US Airways belongs to the bigger Star Alliance, whose 27 member airlines include United Airlines, Singapore Airlines, Lufthansa, Air China and Air Canada. So a merger would make it challenging for frequent fliers to sort out widely varying mileage award rules, including various fees, for alliances and partnerships.

It takes a while for a merger to become operational. “It would take at least a year, probably closer to 18 months, for full integration,” Mr. Kelly said. So there is plenty of time to use existing miles or, conversely, add to existing accounts in anticipation of the combination. Consider, for example, a US Airways MasterCard promotion that has a sign-up bonus of 40,000 miles, and offers additional double miles on US Airways purchases, Mr. Kelly noted. Those award miles would ultimately transfer to the new airline.

A merger entails “a lot of technical issues,” Mr. Kelly said, adding that while the Delta-Northwest merger went fairly smoothly for frequent-flier members, the more recent United-Continental merger still hasn’t fully smoothed out wrinkles in combining two frequent-flier programs.

Along with Mr. Kelly’s Web site, incidentally, there’s good information and a lively discussion of various airline frequent-flier mileage programs on the mileage forums at FlyerTalk.com. As mileage programs merge, rules for award tickets and fees and various elite-status upgrades and bonuses are in flux, and keeping track of the details, while a real chore, can be useful.

I always maintain that the best value in your frequent-flier miles is award tickets for international travel. With an American-US Air merger and the machinations over alliance partner policies, that will require even more attention to detail.

“American in the last year has really scaled back on the amount of advance award availability on their own flights,” Mr. Kelly said, but with greater availability on international flights like those operated by its partner British Airways (which might include a fee of up to $350 one way). US Airways also has “a lot of partner award availability, but not as much on their own flights,” he said.

“After they sit down and work out all of their synergies, the bottom line will be that international capacity and award availability will be cut,” Mr. Kelly said. “I don’t see award availability improving.”

Read More..

‘Les Militaribles,’ South Korean Video Spoof, Goes Viral

SEOUL, South Korea — The “Gangnam Style” video has spawned seemingly endless remakes; there are even sites that allow viewers to insert photos of themselves onto the animated bodies of people performing the famous horse dance.

Now the viral video has inspired another South Korean blockbuster, a parody of the movie musical “Les Misérables” featuring members of the air force. After just five days on YouTube, the video had been viewed almost three million times. (It probably did not hurt that one of the stars of the Hollywood movie,Russell Crowe, reposted a tweet with a link to the video.)

The video, “Les Militaribles,” opens by spoofing the dramatic first scene of the movie version of Victor Hugo’s epic novel, set in a jail where men live under the tyranny of the guards.

Video by rokafplay

Les Miserables ROK Air Force Parody Les Militaribles / 공군 레미제라블 '레밀리터리블'

In the 13-minute South Korean version, the nemesis is a taskmaster officer who keeps his exhausted conscripts clearing snow — a chore that many young South Korean men face while serving mandatory time in a military on guard against a militaristic North Korea.

“Dig down, dig down, raise your shovels high. Dig down, dig down, and clear the snow below,” the airmen chant as they struggle to clear a runway. “There is no end to this accursed snow. Dig down, dig down, you still have two service years to go.”

At first glance, the video — based on a novel about an often unfeeling bureaucracy — would appear to be the work of young men unhappy with their lot, serving in a hierarchical military that has been accused of sometimes brutal treatment of conscripts in the past.

But “Les Militaribles” was produced by the South Korean Air Force’s official blog team, and is a celebration of sorts of airmen’s shared sacrifice during two years of service.

“Clearing snow is especially important for the air force,” said First Lt. Chung Da-hoon, 26, who directed the video. “We must keep our runways free of snow so our jets can take off any time to deal with North Korean threats.”

“Through this parody,” he said, “we wanted to tell our families, our girlfriends and the people that what we do in the military is hard work, but is necessary for national defense.”

His boss, Maj. Cheon Myeong-nyeong, the planning officer for the air force’s Media Content Team, said, “Our ‘Les Militaribles’ triggered nostalgia among millions of people who have served in the military.”

With nearly all male adults having served in the armed forces, there is a fair amount of nostalgia for time in the service, and the months spent in military barracks in remote parts of the country are a common theme in jokes and daily conversation.

But public relations efforts like “Les Militaribles” also reflect the military’s increasing difficulty in inspiring a sense of duty among those who are serving or awaiting their call-up. After six decades of peace on the divided peninsula, many young men regard their service as an inconvenient interruption of civilian life, rather than a “sacred duty,” as their fathers’ generation did.

The air force’s media team gathered talent for the video from air bases across the country. The director majored in video arts in graduate school and many of the singing airmen were music school students.

The airmen said “Gangnam Style” (at 1.3 billion views) raised hopes that their video might gain at least a small international following, and they included subtitles in English to help it gain popularity.

The creators also were careful to include a several-minute love story.

In a divergence from the Hugo plot, “Airman Jean Valjean” can spend only 10 minutes with his girlfriend “Cosette,” a beauty who came to visit him despite a heavy snowfall. He begs for more time, but “Lieutenant Javert” says snow shoveling cannot wait.

As it turns out, that plot twist has a foothold in South Korean reality: one of conscripts’ greatest fears is that their girlfriends will not wait for their return. With an eye toward the lovelorn, the makers of the video billed it as “a super military blockbuster” about “the choices Airman Valjean has to make between snow and love, the love story that the heavens forbid!”

Shreeya Sinha contributed reporting from New York.

Read More..

Celtics outlast Nuggets in 3 OTs with 118-114 win

BOSTON (AP) — The Boston Celtics relied on their veterans to help them win the matchup of the NBA's two hottest teams.

Paul Pierce had 27 points, 14 rebounds and 14 assists and the Celtics extended their winning streak to seven games with a 118-114 triple overtime victory over the Denver Nuggets on Sunday.

Boston's win also ended Denver's winning streak at nine games.

Pierce made a tying 3-pointer in the second overtime to make it 107-107 and extend the game.

"I mean that's what great players do. I would love to tell you I had something to do with it," Celtics coach Doc Rivers said. "I was sitting just like the fans saying, "Please, Lord, Paul make a shot."

Kevin Garnett had 20 points and grabbed 18 rebounds while Jason Terry scored a season-high 26 points off the bench.

"It seems like Garnett has a huge heart and wanted to win the game and he made some big time shots," Nuggets coach George Karl said. "His range has improved and it's about time he get that respect."

Pierce, Garnett and Terry are the only active Celtics with championship rings since point guard Rajon Rondo's season-ending knee injury. The Celtics remain unbeaten in Rondo's absence.

Terry hit a 3-pointer with 1:33 remaining in the third overtime to put the Celtics ahead 116-113.

Danilo Gallinari, who finished with 18 points and 10 rebounds, hit a free throw, but Denver would not get any closer.

"Hard to believe these guys don't have an all-star," Garnett said. "That baffles me ... Gallinari, Lawson ... they have deserving guys."

Terry, who had missed five consecutive 3-point shots in the first two overtimes, also made the defensive play of the game when he stole the ball from Andre Miller with 35 seconds remaining.

Denver had one last gasp as Miller missed a 3-pointer with 4.9 seconds remaining before Terry dribbled the ball up the court and made a layup at the buzzer to finish the scoring.

"We're not into moral victories, but it was one of those games," Miller said. "It was a fun game and I'm sure everybody was tired."

Denver's Ty Lawson had 29 points, nine assists and six rebounds and hit several key shots, including a running bank shot to send the game into overtime tied at 92-92.

Gallinari struggled from the field as he shot 7 of 20 for the Nuggets. Kenneth Faried had 14 points and 12 rebounds for Denver.

Garnett was 3 of 4 from the field in overtime after missing 14 of his previous 20 shots.

With Denver leading 105-104 in the second overtime, Lawson hit another jumper to put the Nuggets up 107-104 with 18.9 seconds remaining.

But Pierce hit a 3-pointer with Miller in his face with 5 seconds left to tie the game at 107-107.

Gallinari then had an open lane to the basket as he was overplayed by Garnett, but missed his shot as time ran out.

Jeff Green's 3-pointer tied the game at 99-99 with 23.8 seconds remaining in the first overtime, but Lawson's long 3-pointer fell short at the buzzer.

"Lot of people still doubt us," Green said. Can't come into games thinking we have to impress people."

Denver failed to hit its last shot in all three overtimes with chances to win the game in the first two and to tie it in the third.

Green's jumper put Boston ahead 92-90 with 47.9 seconds remaining in regulation. Miller then missed consecutive shots on the ensuing Denver possessions, but Faried was fouled with 5.4 seconds remaining.

Faried missed both free throws, but Celtics guard Avery Bradley knocked the ball out of bounds. Lawson then scored with 0.8 seconds remaining.

Gallinari, who averages 20 points per game to lead Denver, was held to three points in the first half on 1-of-6 shooting as the Nuggets trailed 50-46 at the break.

Notes: Pierce and Lawson each played 54 minutes respectively. ... JaVale McGee had 16 rebounds for Denver. ... Boston is 13-2 in its past 15 home games against Denver, but the teams are 10-10 head-to-head in the past 20. ... Boston matches up again on the road with Denver on Feb. 19. ... This had been the Nuggets' longest winning streak since March 30 to April 15, 2005. ... Andre Iguodala left the game for Denver in the third quarter with a strain and did not return.

Read More..

Well: Getting the Right Addiction Treatment

“Treatment is not a prerequisite to surviving addiction.” This bold statement opens the treatment chapter in a helpful new book, “Now What? An Insider’s Guide to Addiction and Recovery,” by William Cope Moyers, a man who nonetheless needed “four intense treatment experiences over five years” before he broke free of alcohol and drugs.

As the son of Judith and Bill Moyers, successful parents who watched helplessly during a 15-year pursuit of oblivion through alcohol and drugs, William Moyers said his near-fatal battle with addiction demonstrates that this “illness of the mind, body and spirit” has no respect for status or opportunity.

“My parents raised me to become anything I wanted, but when it came to this chronic incurable illness, I couldn’t get on top of it by myself,” he said in an interview.

He finally emerged from his drug-induced nadir when he gave up “trying to do it my way” and instead listened to professional therapists and assumed responsibility for his behavior. For the last “18 years and four months, one day at a time,” he said, he has lived drug-free.

“Treatment is not the end, it’s the beginning,” he said. “My problem was not drinking or drugs. My problem was learning how to live life without drinking or drugs.”

Mr. Moyers acknowledges that treatment is not a magic bullet. Even after a monthlong stay at a highly reputable treatment center like Hazelden in Center City, Minn., where Mr. Moyers is a vice president of public affairs and community relations, the probability of remaining sober and clean a year later is only about 55 percent.

“Be wary of any program that claims a 100 percent success rate,” Mr. Moyers warned. “There is no such thing.”

“Treatment works to make recovery possible. But recovery is also possible without treatment,” Mr. Moyers said. “There’s no one-size-fits-all approach. What I needed and what worked for me isn’t necessarily what you or your loved one require.”

As with many smokers who must make multiple attempts to quit before finally overcoming an addiction to nicotine, people hooked on alcohol or drugs often must try and try again.

Nor does treatment have as good a chance at succeeding if it is forced upon a person who is not ready to recover. “Treatment does work, but only if the person wants it to,” Mr. Moyers said.

Routes to Success

For those who need a structured program, Mr. Moyers described what to consider to maximize the chances of overcoming addiction to alcohol or drugs.

Most important is to get a thorough assessment before deciding where to go for help. Do you or your loved one meet the criteria for substance dependence? Are there “co-occurring mental illnesses, traumatic or physical disabilities, socioeconomic influences, cultural issues, or family dynamics” that may be complicating the addiction and that can sabotage treatment success?

While most reputable treatment centers do a full assessment before admitting someone, it is important to know if the center or clinic provides the services of professionals who can address any underlying issues revealed by the assessment. For example, if needed, is a psychiatrist or other medical doctor available who could provide therapy and prescribe medication?

Is there a social worker on staff to address challenging family, occupational or other living problems? If a recovering addict goes home to the same problems that precipitated the dependence on alcohol or drugs, the chances of remaining sober or drug-free are greatly reduced.

Is there a program for family members who can participate with the addict in learning the essentials of recovery and how to prepare for the return home once treatment ends?

Finally, does the program offer aftercare and follow-up services? Addiction is now recognized to be a chronic illness that lurks indefinitely within an addict in recovery. As with other chronic ailments, like diabetes or hypertension, lasting control requires hard work and diligence. One slip need not result in a return to abuse, and a good program will help addicts who have completed treatment cope effectively with future challenges to their recovery.

How Families Can Help

“Addiction is a family illness,” Mr. Moyers wrote. Families suffer when someone they love descends into the purgatory of addiction. But contrary to the belief that families should cut off contact with addicts and allow them to reach “rock-bottom” before they can begin recovery, Mr. Moyers said that the bottom is sometimes death.

“It is a dangerous, though popular, misconception that a sick addict can only quit using and start to get well when he ‘hits bottom,’ that is, reaches a point at which he is desperate enough to willingly accept help,” Mr. Moyers wrote.

Rather, he urged families to remain engaged, to keep open the lines of communication and regularly remind the addict of their love and willingness to help if and when help is wanted. But, he added, families must also set firm boundaries — no money, no car, nothing that can be quickly converted into the substance of abuse.

Whether or not the addict ever gets well, Mr. Moyers said, “families have to take care of themselves. They can’t let the addict walk over their lives.”

Sometimes families or friends of an addict decide to do an intervention, confronting the addict with what they see happening and urging the person to seek help, often providing possible therapeutic contacts.

“An intervention can be the key that interrupts the process and enables the addict to recognize the extent of their illness and the need to take responsibility for their behavior,”Mr. Moyers said.

But for an intervention to work, Mr. Moyers said, “the sick person should not be belittled or demeaned.” He also cautioned families to “avoid threats.” He noted that the mind of “the desperate, fearful addict” is subsumed by drugs and alcohol that strip it of logic, empathy and understanding. It “can’t process your threat any better than it can a tearful, emotional plea.”

Resource Network

Mr. Moyer’s book lists nearly two dozen sources of help for addicts and their families. Among them:

Alcoholics Anonymous World Services www.aa.org;

Narcotics Anonymous World Services www.na.org;

Substance Abuse and Mental Health Services Administration treatment finder www.samhsa.gov/treatment/;

Al-Anon Family Groups www.Al-anon.alateen.org;

Nar-Anon Family Groups www.nar-anon.org;

Co-Dependents Anonymous World Fellowship www.coda.org.

---

This is the second of two articles on addiction treatment. The first can be found here.

Read More..

Media Decoder Blog: NPR Campaign Seeks the Quirky Listener

Are you a sky diving algebra teacher? A Sudoku-playing barista? NPR has a new ad campaign aimed at you.

The pilot campaign, in four cities, is intended to bring new listeners to local public radio stations, and in turn NPR’s national programs, by matching a show to even the quirkiest interests.

The three-month campaign, financed with a $750,000 grant from the Ford Foundation and developed by Baltimore agency Planit, includes billboards, as well as television spots, social media outreach and rail, print and digital ads aimed at adults 25 to 54, with at least some college education. Ads point to a Web site, interestingradio.com, where visitors can take a poll, discover shows and click through to a live stream from a local station.

The ads will run in the Dallas/Fort Worth, San Diego, Indianapolis and Orlando, Fla., markets, chosen because they offer geographic diversity, as well as stations that are strong and growing, said Emma Carrasco, who joined NPR two months ago as chief marketing officer, a new position.

The campaign comes as listenership for “Morning Edition” and “All Things Considered” — NPR’s two top programs and the radio news programs that reach the most people nationwide each week — declined from spring 2011 to spring 2012, the last period for which national ratings are available.

Year-to-year, the cumulative weekday audience for “Morning Edition” declined 5 percent to 12.3 million listeners a week, from 13 million, NPR officials said, citing Arbitron ratings figures, while “All Things Considered” was off 4 percent, to 11.8 million weekly listeners, compared with 12.3 million in spring 2011.

Preliminary fall 2012 estimates showed year-to-year audience increases for those two shows, NPR said, but the figures were for major markets only.

Local public radio stations have undertaken similar efforts in recent years. WQXR’s modest 2011 “Obeythoven” campaign used TV spots to get audiences thinking about New York City classical music radio in a new way. Chicago’s WBEZ this month began a cheeky campaign called “2032 Membership Drive” encouraging audiences to procreate and raise a new generation of listeners.

If NPR’s new ads are deemed successful, NPR will seek additional funds to expand them to more markets, Ms. Carrasco said.

Read More..