2 top college hoops games aboard ships called off

The next time No. 4 Ohio State, No. 10 Florida, Georgetown and Marquette try to play aboard a ship, they might need more than their jump shots and fast breaks.

They may want to bring mops and buckets, too.

A pair of big men's college basketball openers were called off Friday night when the makeshift courts were hardly shipshape. Instead, the floors became too wet because of condensation and the matchups were canceled.

Florida led Georgetown 27-23 at halftime in the Navy-Marine Corps Classic on the USS Bataan in Jacksonville, Fla., when it was stopped. The game will not count and will not be made up.

"It's just tough around this time, the weather," Florida guard Kenny Boynton said. "I'm not sure what caused the water, but it's definitely tough. We've got to get an indoor event, I guess."

Ohio State and Marquette never got started aboard the USS Yorktown in Mount Pleasant, S.C. The tipoff was delayed for about a half-hour as coaches, players and officials waited for the conditions to improve. The weather didn't get better, and the teams are unlikely to reschedule the meeting this season.

"All were apprehensive about playing the game," referee John Cahill said. "You could feel the wet spots on the floor. Our primary concern is with the student-athlete. The last thing we want is any kid who's got a future in the game of basketball to be injured as a result of this."

No. 9 Syracuse and No. 20 San Diego State are set to play Sunday afternoon on the USS Midway in San Diego. The game aboard the flight deck of the aircraft carrier was originally scheduled for Friday night, but moved back because of a strong chance of rain and wind.

"The purpose of the game is to play it on the Midway," SDSU coach Steve Fisher said.

Late Friday afternoon, the Yorktown hosted a women's game as No. 7 Notre Dame beat No. 19 Ohio State 57-51 without any problems on the court.

The Ohio State-Marquette matchup was part of the second Carrier Classic, the first a magnificent spectacle last year between North Carolina and Michigan State attended by President Barack Obama on the USS Carl Vinson outside San Diego.

The contest raises money for several groups that help troops and veterans. It was a showcase for Veterans Day weekend.

Marquette coach Buzz Williams said the lost game wouldn't change his mind about playing again on an aircraft carrier.

"We'll play anywhere, anytime in this type of event for this type of purpose," he said.

Florida and Georgetown had no problems on the court in the first half. The teams warmed up after the break, then players, coaches and the referees tried to no avail to dry the surface on the 388-foot amphibious assault ship.

Event organizers said they want to try to play it again next year.

"We've got to go back to work and maybe become meteorologists and do some things different. We and the Navy are committed to the event and doing it right," said Alan Verlander, director of sports and entertainment for the city of Jacksonville.

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FEMA Chief Tours Damaged NYU Langone Medical Center

The federal government’s emergency management chief trudged through darkened subterranean hallways covered with silt and muddy water Friday, as he toured one of New York City’s top academic medical centers in the aftermath of Hurricane Sandy. The basement of the complex, NYU Langone Medical Center in Manhattan, smelled like the hold of a ship — a mixture of diesel oil and water.

“You’re going to deal with the FUD — fear, uncertainty and doubt,” W. Craig Fugate, administrator of the Federal Emergency Management Agency, told NYU Langone officials afterward, as they retreated to a conference room to catalog the losses. “Don’t look at this. Think about what’s next.”

NYU Langone, with its combination of clinical, research and academic facilities, may have been the New York City hospital that was most devastated by Hurricane Sandy. What’s next is a spectacularly expensive cleanup.

Dr. Robert I. Grossman, dean and chief executive of NYU Langone, looking pale and weary — as if he were, indeed, struggling to hold back the FUD — estimated that the storm could cost the hospital $700 million to $1 billion. His estimate included cleanup, rebuilding, lost revenue, interrupted research projects and the cost of paying employees not to work.

As the hurricane raged, the East River filled the basement of the medical center, at 32nd Street and First Avenue, knocked out emergency power and necessitated the evacuation of more than 300 patients over 13 hours in raging wind, rain and darkness. It disrupted medical school classes and shut down high-level research projects operating with federal grants.

Mr. Fugate arrived to inspect the damage and help plot the institution’s recovery, the advance guard of what aides said would be a hospital task force. He was brought in by Senator Charles E. Schumer of New York, who kept saying that there was nothing like seeing the damage firsthand to understand how profound it really was.

“What was that movie — ‘Contagion?’ ” Mr. Schumer said, marveling at the hellish scene.

NYU Langone’s patients, a major source of revenue, have been scattered to other hospitals, creating a risk that they may never return. Dr. Grossman said he was counting on those patients’ loyalty.

John Sexton, president of New York University, which includes NYU Langone, and who also met with Mr. Fugate, raised fears that researchers might be lured away to other institutions because their grants were ticking away on deadline or because they must publish or perish. Outside the hospital, tanks of liquid nitrogen testified to the efforts to keep research materials from spoiling.

In inky blackness, the group stood at the brink of the animal section of the Smilow Research Center, where rodents for experiments had been kept, but they did not go inside. On Nov. 3, a memo sent to NYU Langone researchers said the animal section, or vivarium, was “completely unrecoverable.”

Dr. Grossman said that scientists had managed to save some rodents by raising their cages to higher ground.

A modernized lecture hall with raked seats used by medical students had been filled “like a bathtub,” he said, though it was dry on Friday. The library, he said, “is basically gone.”

Four magnetic resonance scanners, a linear accelerator and gamma knife surgery equipment, kept in the basement, were now worthless. Dr. Grossman said that in the future, he wanted to move such equipment, which is very heavy, to higher floors.

Electronic medical records were protected by a server in New Jersey, he said.

Richard Cohen, vice president for facilities operations, took the group past piles of sandbags and a welded steel door that had been blown out by the force of the flood. “That door was put in around 1959 to 1960, when doors were really doors,” Mr. Cohen said. “And this thing is completely torsionally twisted. I’ve never seen anything like that.”

Walking to the back of the hospital, Mr. Cohen used a loading dock as a measuring stick to estimate that the surge had risen to 14 ½ feet. “We were prepared for 12 feet, no problem,” Dr. Grossman said.

Dr. Grossman said it would take a couple of more weeks of assessing the damage to determine when the hospital could reopen. Outpatient business is already returning. Research and some inpatient services will come next.

Mr. Fugate said his agency would help cover the uninsured losses, and urged NYU Langone officials to move ahead.

At this point, Dr. Grossman said, he could only theorize as to why the generators had shut down. All but one generator is on a high floor, but the fuel tanks are in the basement. The flood, he said, was registered by the liquid sensors on the tanks, which then did what they were supposed to do in the event, for instance, of an oil leak. They shut down the fuel to the generators.

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Black Friday Deals Will Start Earlier This Year

There was an outcry last year when some retailers opened at midnight on Thanksgiving, with workers and shoppers saying the holiday should be reserved for family, not spent lining up for the start of the Christmas shopping season.

This year, retailers are responding to the criticism by opening even earlier on Thanksgiving evening — and a handful are even planning to be open all day.

The lesson of 2011 was clear: earlier shopping hours were good for the top line. Retailers said their midnight openings drew a younger crowd who wanted to party — and shop — late rather than get up early. At Macy’s Herald Square store in Manhattan, for instance, about 9,000 people were in line as it opened, compared with 7,000 for an early Friday opening the previous year.

“We got customer feedback that says, ‘I like to shop earlier so I can go to bed earlier,’ so as we looked at the balance of being competitive in the marketplace and being customer-centric,” said Duncan Mac Naughton, chief merchandising and marketing officer for Wal-Mart, which will put its first doorbuster items on sale at 8 p.m. on Thanksgiving.

Just a few years ago, most major stores opened about 5 a.m. on the Friday after Thanksgiving, usually the busiest shopping day of the year. This year, not only are the openings scattered across two days, but several retailers are offering staggered deals — some items at a certain time, other items a few hours later, still others over the weekend.

“We had Black Friday pretty cleanly teed up, with, here are the ads, here are the stores opening Friday morning, pick a retailer and go,” said Brad Wilson, who lists Black Friday ads at BradsDeals. “Now you have this multiday affair, and you can go at different times.”

Kmart has perhaps the most confusing hours. Like last year, it will open at 6 a.m. on Thanksgiving. It will then stay open until 4 p.m., close from 4 to 8 p.m., reopen at 8, stay open until 3 a.m. on Friday, close from 3 to 5 a.m., reopen at 5, and then stay open until 11 p.m. on Friday.

Sears, which was closed on Thanksgiving last year, will open at 8 p.m. on Thursday night.

Sears Holdings, which owns both Sears and Kmart, said in a news release that customers wanted “more flexible Black Friday in-store shopping times.”

Lord & Taylor was closed last year on Thanksgiving, but this year it will be open from 10 a.m. to 7 p.m.

Walmart, which is generally open 24 hours anyway, is offering the first deals on Thanksgiving two hours earlier than last year. Mr. Mac Naughton said customer feedback and competitiveness with other retailers were factors.

Target, which last year got angry feedback from employees when it opened at midnight on Thanksgiving, this year moved it up three hours to 9 p.m., according to a holiday circular posted online on Friday.

Some workers object to Thanksgiving Day holiday openings, saying it cuts into family time. It shows “disregard for all of our families,” said Mary Pat Tifft, a Walmart employee in Kenosha, Wis., who is part of the union-backed OUR Walmart group, in a statement. But in many cases, it can also mean a higher hourly pay rate for holiday duty.

Now, the handful of retailers who are holding off until midnight on Thanksgiving suddenly look like the respectful ones.

“We believe that Thanksgiving Day is a time to spend and celebrate with family, and we want our associates to do so,” said Jim Sluzewski, a spokesman for Macy’s, which will open at midnight. Kohl’s will also open at midnight Thanksgiving, as will Best Buy, according to a circular posted online Friday.

Companies are also sprinkling sales throughout the weekend in an effort to keep traffic coming.

After its initial 8 p.m. sale, Walmart will put another set of items on sale at 10, and a third group at 5 a.m. Friday. “Whether they like to start early, stay up late, or go to bed early and get up early, we’re going to have three different events that will meet their needs,” Mr. Mac Naughton said. Then, Walmart will “kick off a weekend full of savings with more specialty offers” on items like jewelry, sewing machines and tools.

Target, after its 9 p.m. doorbuster special, will offer a free gift card for purchases made between 4 a.m. and noon on Friday, according to the circular posted on Mr. Wilson’s site and elsewhere. (Target declined to confirm the authenticity of the circular, saying it had not yet publicly announced holiday details.)

Sears will do a second wave of promotions at 4 a.m. on Friday, eight hours after it opens. Sports Authority will do some doorbusters at its midnight opening, then put numerous others on sale over the weekend. And Ace Hardware is offering different percentages or dollars off, on Friday, Saturday and Sunday.

Mr. Wilson of BradsDeals says the retailers may be intentionally trying to confuse shoppers. “They’re trying to introduce more variables,” he said, to make it harder to figure out exactly which is the best deal.

All of the twists and turns, though, may just end up frustrating consumers.

Only 6 percent of shoppers plan to hit stores on Thanksgiving night, and just under one-fifth will go to stores on Black Friday, according to a new survey from Ipsos and Offers.com, accurate within three percentage points.

At least one major retailer is going against the grain. Sam’s Club, which last year opened at 5 a.m. on Black Friday, this year is opening two hours later, at 7 a.m., and offering coffee and pastries to shoppers.

“If they want to chill out on Thanksgiving day and not go out and get into the rat race of everything, they can do that,” said Todd Harbaugh, executive vice president for operations at Sam’s Club. “Our members said they want hassle-free shopping.”

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In Syria, Missteps by Rebels Erode Their Support

Asmaa Waguih/Reuters

Rebels firing on a man suspected of being a pro-government fighter in Idlib Province on Oct. 26.

BEIRUT, Lebanon — Syria’s rebel fighters — who have long staked claim to the moral high ground for battling dictatorship — are losing crucial support from a public increasingly disgusted by the actions of some rebels, including poorly planned missions, senseless destruction, criminal behavior and the coldblooded killing of prisoners.

The shift in mood presents more than just a public relations problem for the loosely knit militants of the Free Syrian Army, who rely on their supporters to survive the government’s superior firepower. A dampening of that support undermines the rebels’ ability to fight and win what has become a devastating war of attrition, perpetuating the violence that has left nearly 40,000 dead, hundreds of thousands in refugee camps and more than a million forced from their homes.

The rebel shortcomings have been compounded by changes in the opposition, from a force of civilians and defected soldiers who took up arms after the government used lethal force on peaceful protesters to one that is increasingly seeded with extremist jihadis. That radicalization has divided the fighters’ supporters and made Western nations more reluctant to give rebels the arms that might help break the intensifying deadlock. Instead, foreign leaders are struggling to find indirect ways to help oust Syria’s president, Bashar al-Assad.

And now arrogance and missteps are draining enthusiasm from some of the fighters’ core supporters.

“They were supposed to be the people on whom we depend to build a civil society,” lamented a civilian activist in Saraqib, a northern town where rebels were videotaped executing a group of unarmed Syrian soldiers, an act the United Nations has declared a likely war crime.

An activist in Aleppo, Ahmed, who like some of the others who were interviewed gave only one name for security reasons, said he had begged rebels not to camp in a neighborhood telecommunications office. But they did, and government attacks knocked out phone service.

One fighter shot into the air when customers at a bakery did not let him cut into a long line for bread, Ahmed recalled. Another, he said, was enraged when a man washing his car accidentally splashed him. “He shot at him,” Ahmed said. “But thank God he wasn’t a good shot, so the guy wasn’t hurt.”

Twenty months into what is now a civil war, both supporters and opponents of the government are trapped in a darkening mood of despair, revulsion and fear that neither side can end the conflict. In recent months, both sides adopted more brutal — even desperate — methods to try to break the stalemate, but they achieved merely a new version of deadlock. To many Syrians, the extreme violence seems all the more pointless for the lack of results.

The most significant shift is among the rebels’ supporters, who chant slogans not only condemning the government but also criticizing the rebels.

“The people want the reform of the Free Syrian Army,” crowds have called out. “We love you. Correct your path.”

Small acts of petty humiliation and atrocities like executions have led many more Syrians to believe that some rebels are as depraved as the government they fight. The activist from Saraqib said he saw rebels force government soldiers from a milk factory, then destroy it, even though residents needed the milk and had good relations with the owner.

“They shelled the factory and stole everything,” the activist said. “Those are repulsive acts.”

Even some of the uprising’s staunchest supporters are beginning to fear that Syria’s sufferings — lost lives, fraying social fabric, destroyed heritage — are for naught.

“We thought freedom was so near,” said a fighter calling himself Abu Ahmed, his voice catching with grief as he spoke via Skype last month from Maarat al-Noaman, a strategic town on the Aleppo-Damascus highway. Hours earlier, a rebel victory there ended in disaster, as government airstrikes pulverized civilians returning to what they thought was safety.

“This shows it was a big lie,” Abu Ahmed said of the dream of self-government that he said had inspired him to lead a small rebel fighting group from his nearby village, Sinbol. “We cannot reach it. We can’t even think of democracy — we will be sad for years. We are losing victims from both sides.”

A chain of calamities has fueled disgust and frustration on all sides, dozens of interviews with Syrians show.

In July, a rebel bombing killed four senior officials in a heavily guarded Damascus building, bringing new insecurity to government supporters. The rebels’ growing use of large bombs that kill bystanders spurred concerns on both sides.

Poorly executed rebel offensives brought harsh consequences. In September, rebels launched an offensive in Syria’s largest city, Aleppo, an ancient town that stood for centuries as the proud legacy of all Syrians. The fighting failed to achieve the turning point the rebels had promised.

Hala Droubi contributed reporting from Beirut, and an employee of The New York Times from Aleppo and Damascus, Syria.

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Dancing With The Stars Family Rallies On Twitter In Support Of Brooke Burke-Charvet Following Thyroid Cancer Diagnosis

Members of the “Dancing with the Stars” family Tweeted their well-wishes for the show’s co-host, Brooke Burke-Charvet, who revealed on Thursday she has thyroid cancer.

Helio Castroneves, who was recently eliminated from the “All-Stars” season, said he is confident she will overcome the disease.

PLAY IT NOW: Brooke Burke-Charvet’s Sexy Lingerie Shoot!

“Hi @brookeburke, I have sure that you will win this battle. My affection for you,” the Indy driver wrote.

Brooke revealed on Thursday that she will be undergoing thyroid surgery and a thyroidectomy, and Erin Andrews, who competed in Season 10, noted she was praying for the host.

VIEW THE PHOTOS: The Lovely Brooke Burke-Charvet

“Thinking about @DancingABC friend @brookeburke..Prayers and all the best your way Brooke,” Erin wrote.

Also sending her kind words was Sabrina Bryan, who was eliminated last week on the show.

“@brookeburke hey girl!! You’re in my thoughts and prayers! Always here for you during this fight! Stay strong,” Sabrina wrote.

VIEW THE PHOTOS: Dancing With The Stars: All-Stars — Week 6

Season 13 vet Ricki Lake wrote, “@brookeburke sending huge healing love your way.”

Current contender Melissa Rycroft shared her support, Tweeting, “You’re such a strong woman, and I admire your courage. I hope you feel all the love and support behind you…We love you!”

VIEW THE PHOTOS: ‘Dancing’s’ Derek Hough

And some of the professional dancers chimed in too.

Pro Derek Hough (Brooke’s Season 7 partner) Tweeted, “Love you Brookie B. [You're] in my prayers.”

Cheryl Burke Tweeted, “I love u @brookeburke!! Stay strong. Will be praying for u and sending u lots of positive energy!”

– Jolie Lash

Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Social Media News Headlines – Yahoo! News

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Luck runs for 2 TDS, Colts beat Jaguars 27-10

JACKSONVILLE, Fla. (AP) — Inspiration one week, domination the next.

The Indianapolis Colts became the latest to hammer the Jacksonville Jaguars at home, winning 27-10 on Thursday night behind rookie quarterback Andrew Luck's two rushing touchdowns.

Darius Butler returned an interception for a score as the Colts (6-3) won their fourth consecutive game and snapped a three-game losing streak in the series. The Jaguars (1-8) have lost six straight, their worst start in franchise history.

The Colts had cause for concern following an emotional victory four days earlier, one in which cancer-stricken coach Chuck Pagano delivered a passionate, postgame speech in the locker room. Interim coach Bruce Arians was worried the team might crash from the emotional high.

Not even close.

Indianapolis scored on three consecutive possessions in the first half, opening up a 17-0 lead that started emptying the stands at EverBank Field.

"This win was huge," Luck said. "We wanted to keep our winning streak going. Jacksonville got us earlier this year. We didn't want to go 0-2 against a team. This is a good step in the right direction, but no one looks back at the fact that you were 6-3 in the middle of the season. It's what we do at the end of the season."

Coming off an NFL rookie record 433 yards passing against Miami, Luck wasn't quite as sharp in his prime-time debut. He didn't need to be, either.

Luck completed 18 of 26 passes for 227 yards, with an interception and a fumble. But he was unstoppable near the end zone, juking defenders with two pump fakes and scrambling for a 5-yard score on one drive and then plunging across the goal line on fourth down on the next possession.

That was plenty against the Jaguars, who have the league's worst offense and played a third game without star running back Maurice Jones-Drew.

Jacksonville has lost every game since a come-from-behind victory at Indianapolis. Blaine Gabbert hit Cecil Shorts III for an 80-yard touchdown in the final minute, stunning the Colts.

There was no drama in the rematch.

The Colts essentially sealed the victory when Butler stepped in front of Gabbert's pass in the flat and went untouched for an 11-yard score early in the third quarter.

"It was an anticipated thing," Butler said. "It was something I had seen those guys do on film, so I was ready for it and jumped in front of him. I knew they wanted to get the ball out quick. I was ready for it and went for it. A great feeling."

Indianapolis became just the third road team to win on Thursday night this season, and just the fifth in the last two seasons. NFL Commissioner Roger Goodell said before the game that the league is analyzing whether home teams on short weeks have a distinct advantage.

It certainly would help any road team to play in Jacksonville.

The Jaguars have been outscored 153-44 at home this season, on the wrong end of lopsided losses to Houston, Cincinnati, Chicago and Detroit.

Against Indy, nothing seemed to go Jacksonville's way.

Marcedes Lewis, Rashad Jennings and Shorts dropped passes early. Josh Scobee missed a 44-yard field goal attempt, snapping a streak of 20 consecutive makes.

The Jaguars had an interception overturned by a roughing the passer penalty on Terrance Knighton, keeping alive a drive that ended in a touchdown. They also were on the losing end of two reviews.

"We're trying to overcome ourselves," coach Mike Mularkey said. "We have to overcome ourselves. When we do that, we'll start winning games."

The mistakes kept coming, too.

Laurent Robinson fumbled at the end of a 9-yard gain, getting the ball stripped by Moise Fokou. Officials initially ruled Robinson was down, but the call was overturned on review. That turnover led to Indy's second touchdown and prompted Mularkey's meltdown on the sideline.

Mularkey lost his cool when officials refused to acknowledge his pleas for a review on Luck's fourth-down TD plunge. Luck appeared to fumble the ball as he crossed the goal line.

All scoring plays are reviewed, so Mularkey couldn't challenge, but he seemingly wanted officials to take a longer look at the scoring play. He whipped his play sheet and headset onto the field, drawing a flag for unsportsmanlike conduct.

"I lost my composure because of it," Mularkey said. "I knew it was going to be reviewed. I certainly thought the review would see what everybody else saw."

Players followed his lead, getting flagged for five more 15-yard penalties. Knighton, center Mike Brewster, safety Dawan Landry, defensive end Andre Branch and receiver Justin Blackmon all drew flags. The Jaguars finished the night with 10 penalties for 115 yards.

"That's not going to be who we are," Mularkey said. "There's no way we're going to be that way. We will not be that type of team. We will be a disciplined team, we'll be a smart team and we will be a physical team. But we will not be that team that's going to have personal fouls. It will stop."

Trailing 17-0, Mularkey wanted to go for it on fourth-and-4, but Gabbert bobbed his head and was flagged for a false start. Mularkey settled for a field goal.

Gabbert completed 18 of 31 passes for 209 yards, with an interception. He left the game in the fourth quarter after re-injuring his left, non-throwing shoulder. He could have returned, but Mularkey decided to keep him on the bench with the score out of hand.

Shorts caught six passes for 105 yards and a touchdown, a 4-yarder from backup Chad Henne. Robinson finished with nine receptions for 77 yards.

"We're so close but so far at the same time," Gabbert said. "We get drives going and we have to make a play and we haven't done that. We definitely didn't do that tonight."

Notes: Colts DT Drake Nevis injured a hand. ... Colts hadn't won four straight since closing the 2010 regular season. ... Jacksonville's previous worst start had been 1-7 in 2003, the first season for former coach Jack Del Rio. ... Jaguars have lost five straight Thursday night games and dropped nine of 10 prime time affairs.

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Advertising: Help Remedies Tries to Cure Ailments in Small Doses

DISAPPOINTED voters, runners with blisters and headache sufferers alike are getting some unexpected relief from a pop-up pharmacy that opened this week in the nation’s capital.

The “help shop,” which offers low-dose drugs for everyday woes, is the idea of Help Remedies, a start-up company that sells minimalist white packets directed at single medical issues like nausea, headache or insomnia.

The company, the collaboration of two marketers, is creating quirky scenes including a high-heel wearing model walking on a treadmill to market its “Help, I have a blister” packet of bandages, or a performer sleeping in a store window to drum up interest for its “Help, I can’t sleep” caplets.

This week, shoppers and passers-by attracted by the napper, for example, could go inside the temporary pharmacy to investigate its 10 over-the-counter remedies for conditions like body aches and allergies.

The store’s team fanned out to polling stations on Tuesday to hand out its headache packets, and then on Wednesday to the nearby Republican National Committee to share nausea relief. Their marketing may be seen as fun and zany, but the company founders, Richard Fine and Nathan Frank, say they have a serious message.

“We want people to see that there are simple solutions,” said Mr. Fine, who said his straightforward approach was influenced by his parents, who are medical professors specializing in epidemiology.

“Most people shop by brand or product, and it’s difficult to know what you should be buying and taking,” he said. “It is a confusing space for people who are not experts.”

Mr. Fine and Mr. Frank, who met while working in branding and advertising, decided to try to streamline what they see as an antiquated and cluttered pharmaceutical market.

“We wanted to take what’s basic and works, and make it human,” Mr. Fine said. Their strategy of providing single ingredients in low dosages is aimed at basic medical conditions that do not require hospitalization.

After starting the company in 2008, they consulted pharmaceutical sources to zero in on the drugs and dosages to use. Their “Help, I have a headache” formulation, for example, contains 325 milligrams of acetaminophen per caplet.

“That is less than the amount in an extra strength caplet,” said Mr. Fine. “If you need more, you can take more. But this is what pharmacists recommend.”

By that summer, Help Remedies was distributing its packets in some high-end hotel chains and business conferences. In 2009, the two men quit their jobs and started the company Web site, helpineedhelp.com, which includes a link to drug facts for each product.

To carve a niche in the crowded pharmaceutical market, Mr. Frank, who handles the company’s creative efforts, said he focused on offbeat marketing, including tactile packaging and performance windows, and viral videos that mixed up the serious, the absurd and even the goofy.

For the packaging, Mr. Frank settled on a flat, white, textured box that opens like a tin. Taking a page from product designers like Apple, he settled on a simple font called century schoolbook, in various colors.

The graphic work was originally done by ChappsMalina and Little Fury, design firms in New York, and was since updated by another firm, Pearlfisher.

Help Remedies, a privately held company, did not disclose its advertising spending, which was $400 in 2010 and $12,500 last year, according to figures from Kantar Media, a WPP unit.

With a small budget, the company has focused on spinning out lighthearted solutions to situations — like countering boredom by focusing on a bouncing ball or hangovers by staring at a rag — on its Web site, videos, bus shelters and other advertising and in the store windows of Ricky’s, a New York beauty supply company.

Help Remedies set up “living windows” like “Help, I’ve never been kissed,” with models on hand to give hugs and kisses in Ricky’s storefronts. There were also serious problems like “Help, I want to save a life,” that provided registration kits from the bone marrow donor center DKMS.

To expand, the company is adapting the living window approach to its first pop-up pharmacy, in Washington, which was delayed by Hurricane Sandy and got under way as the election results were unfolding.

In addition to giving “Help, I have a headache” packets to anyone who asked, the store manager, Melinda Welch, and her staff distributed 2,000 packets — for blisters and for body aches — to participants in the annual High Heel Race.

The company’s products are found in major pharmacy outlets like Duane Reade and CVS, as well as Target and Walgreens. Last year, the company reached $4 million in sales and is set to expand after Washington to San Francisco; Seattle; Portland, Ore.; Austin, Tex.; Chicago; and Miami.

As part of its expansion, the Washington store plans to hold a “Help, I am Insecure” event on Saturday with a life coach to provide support and advice, and a manicurist for those insecure about their nails, Ms. Welch said.

Other events at later dates include “Help, I am Lonely,” with an online dating site consultation, and “Help, I’m in an Argument with my Spouse,” with a relationship judge to settle differences.

William G. Daddi, the president of Daddi Brand Communications, said Help Remedies’s distinct packaging was well suited to compete in the crowded health and beauty market.

But he warned that tying so many products to whimsical marketing carried risks because “there will be consumer confusion and the remedies will be seen as novelty products.”

“To build a true brand, the consumer needs to see that the product is effective,” Mr. Daddi said. “There needs to be a link to tangible outcomes so people see that the product works.”

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Debt Ceiling Complicates a Tax Shift

WASHINGTON — Come January, should Congress fail to act, the United States will face more than immense tax increases and spending cuts. It will also run out of room to finance its large running deficits.

The Treasury Department expects the country to hit its debt ceiling, a legal limit on the amount the government is allowed to borrow, close to the end of the year. That would give Congress only a matter of weeks to raise the ceiling, now about $16.4 trillion, before sending financial markets into a panic.

Congressional leaders have made clear that the debt ceiling will be part of the intense negotiations over the so-called fiscal cliff, with many members unwilling to raise the ceiling without a broader deal. That has raised financial analysts’ worries of a financial market panic over the ceiling in addition to the slow bleed of the tax increases and spending cuts.

Congressional action is required to raise the debt limit. The Treasury can jostle payments for a few months. But expenses will eventually overwhelm revenue, putting the administration in the position of choosing which bills to pay. It might stop paying soldiers, for instance, or sending Social Security payments.

In 2011, Congressional Republicans would not raise the debt ceiling without a broader agreement to cut the country’s deficit and set it on a better fiscal path. The impasse over finding spending cuts and tax increases to do that led to the creation of the spending cuts on Jan. 1, the same time the Bush-era tax cuts were set to expire.

The threat that the country might not pay all its bills caused a slump in financial markets and led in August 2011 to the first downgrade of the nation’s credit rating. It left broader economic scars, too. Many economists contend it hurt economic growth and jobs.

A July report by the Government Accountability Office found that the delay in raising the debt limit increased the country’s borrowing costs by about $1.3 billion in the 2011 fiscal year. “However, this does not account for the multiyear effects on increased costs for Treasury securities that will remain outstanding after fiscal year 2011,” the report noted, adding that the debt-limit fight diverted Treasury’s time and resources from other priorities.

This year, Congress will have time to negotiate a broader debt deal before needing to raise the ceiling, even if negotiations spill into January. But the ceiling will be a card in the complex political game that the White House, Senate Democrats and Congressional Republicans are playing.

Much as Democrats see President Obama’s veto threat over an extension of the Bush-era tax cuts for the highest earners as leverage over Republicans, some Republicans see the need to raise the debt ceiling as leverage over the White House, Republican aides said.

Even if the stakes do not get that high, both parties view lifting the debt ceiling as part of the fiscal-cliff negotiations, and they do not expect Congress to raise it outside of a broader deal.

“Resolving the issues surrounding the fiscal cliff, especially the replacement of the sequester, and the next debt limit increase (likely necessary in February) will require that the president get serious about real entitlement reform,” Representative Eric Cantor of Virginia, the House majority leader, said in a letter to conservatives this week, as printed on The Hill Web site.

That has Democrats warning Republicans not to risk the country’s credit rating and broader financial stability again.

“They tried it before: ‘We’re going to shut down the government. We’re not going to raise the debt limit,’ ” Senator Harry Reid of Nevada, the majority leader, told reporters this week. “They want to go through that again? Fine, but we’re not going to be held subject to something that was done as a matter of fact in all previous administrations.”

Economists have warned that the political posturing over the debt ceiling has enormously dangerous economic consequences — even more so than last year, given the threat of huge tax increases and spending cuts hitting households at the same time.

On Wall Street, analysts have tended to use terms like “apocalypse” and “global catastrophe” to describe what might happen should Congress not lift the ceiling.

This week, Fitch, the credit rating agency, threatened a downgrade to the nation’s credit rating if Congress cannot find a timely resolution.

“Failure to reach even a temporary arrangement to prevent the full range of tax increases and spending cuts implied by the fiscal cliff and a repeat of the August 2011 debt ceiling episode would mean that the general election had not resolved the political gridlock in Washington and likely result in a sovereign rating downgrade by Fitch,” analysts at the agency said in a statement on Wednesday.

HSBC analysts this week warned clients of “echoes of 2011” in the uncertainty and market volatility the ceiling might cause.

And economists at the International Monetary Fund cautioned that the unstable situation in the United States might have international ripple effects.

“For now, a lack of political agreement keeps uncertainty about the fiscal road map unresolved,” the fund said in a global risk assessment. “Although bond yields remain low, when contentious political decisions — such as raising the debt ceiling — have come due in the past, uncertainty about the outcome led to unfavorable market reactions.”

But other analysts said they would be surprised if the debate over the ceiling became the debacle it did last year. Many Congressional aides said neither side had any interest in causing market panic for political gain.

“Markets are now starting to become the disciplinarians,” said Diane Swonk, chief economist at Mesirow Financial in Chicago. “C.E.O.’s are finally stepping up to the plate and saying, ‘Excuse me, we can’t do this.’ And that puts political donations and jobs on the line.”

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China Prepares for Party Congress and Leadership Transition

Diego Azubel/European Pressphoto Agency

Soldiers marched past the Great Hall of the People in Beijing on Wednesday, on the eve of the 18th Communist Party Congress.

BEIJING — China’s Communist Party leader, Hu Jintao, defended his decade in power on Thursday and warned that the country faced stark challenges at home and abroad. He spoke at the start of a congress that will culminate in his retirement and the appointment of a new generation of leaders after a transition marked by scandal and anxiety about the party’s future.

Mr. Hu told the ranks of party-picked delegates assembled in the Great Hall of the People that China faced a period of major change and “complicated domestic and international circumstances.” Seated near him was his presumed successor, Xi Jinping, who is all but certain to take over as party chief after the congress ends next week and to take the reins as president in March.

Mr. Xi has privately signaled that he is aware of increasingly urgent calls from economists, intellectuals and some party insiders for a new round of market liberalization and even measured political relaxation to cure what they see as a deepening economic and social malaise. Mr. Hu acknowledged the problems facing the party, including corruption, but avoided specific mention of the scandals that have blighted his final year in power.

“Currently, the conditions of the world, the country and the party are continuing to undergo profound changes,” he said, reading from excerpts from his report to the party congress, which convenes every five years.

“We are confronting unprecedented development opportunities and challenges,” he said, adding, “The gap between rich and poor is growing.”

While acknowledging that China’s wealth remains unbalanced among regions and unequally distributed, Mr. Hu told the congress that his decade as top leader had brought robust economic growth and the makings of a “moderately prosperous society.”

“Over the past five years, there have been major achievements in every aspect of work,” he said. “Reform and opening up have gained major advances, and the people’s standard of living has clearly risen.”

Mr. Hu’s congress report is a major part of the public ceremony that accompanies China’s leadership transitions. But the real decisions about who will succeed him and his cohorts have been made in secretive negotiations involving senior officials and party elders.

In a show of unity, Mr. Hu earlier entered the assembly hall accompanied by the dominant party elder, former President Jiang Zemin, who shuffled gingerly to his seat. But party insiders have said Mr. Jiang, 86, played a major role in shaping the next leadership circle and voiced frustration with the record of Mr. Hu and Prime Minister Wen Jiabao.

Contrary to some observers’ predictions, Mr. Hu did not play down the founder of the People’s Republic of China, Mao Zedong, whose revolutionary heritage sits increasingly awkwardly with urban middle-class wealth and values. Mr. Hu also repeatedly mentioned the phrases “scientific development” and a “harmonious society,” which he has used to sum up his goals of a stable society under firm party control.

Officially, the new leadership team is to be selected in the coming week by the 2,268 delegates to this congress, the 18th in the party’s 91-year history. In fact, much of what will go on during the congress has already been decided. The delegates are voted on by lower-ranking members but based on guidance provided by higher-ups, a process known as “democratic centralism.”

Mr. Hu repeated vows of “political system reform” in his report to the congress. But officials have made clear that the party’s notions of political change do not embrace any idea of full-fledged electoral democracy.

On the contrary, at a news conference on Wednesday, the congress’s spokesman and deputy head of Communist Party propaganda, Cai Mingzhao, defended China’s current system.

“The leading position of the Communist Party in China is a decision made by history and by the people,” Mr. Cai said.

Still uncertain is who will be standing next to Mr. Xi when the top leadership is presented in a week. This group, known as the Politburo’s Standing Committee, essentially runs China. According to plan, it will include Mr. Xi and Li Keqiang, who is expected to take over as head of the government bureaucracy next year. Both men are current members of the Standing Committee.

It is also unclear how many members the committee will have. It now has nine posts and is expected to be cut to seven.

Nor has Mr. Hu indicated when he will give up his post as chairman of the Central Military Commission, which gives him continued influence over Mr. Xi’s policies and personnel choices.

In his report, Mr. Hu lauded China’s growing military strength, promising to continue modernizing the People’s Liberation Army forces, and calling them a defender of peace, a point sure to be questioned by regional neighbors, including Japan, that are embroiled in territorial disputes with Beijing.

Mr. Cai, the spokesman, also said the party had learned from the scandals surrounding two high-ranking officials: Bo Xilai, the former Politburo member, and Liu Zhijun, the former railway minister. Both have been accused of corruption, and Mr. Bo is also accused of covering up the murder of a British businessman. Mr. Hu did not refer explicitly to Mr. Bo in his report, but said corrupt officials should be punished “no matter how high or low in rank.”

This article has been revised to reflect the following correction:

Correction: November 7, 2012

An earlier version of this article gave an incorrect number for the delegates to China’s 18th Communist Party Congress. There are 2,268 delegates, not 2,280.

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Apple slides to five-month low, uncertainty grows

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